EH Canada Marketing Group Many people we met and spoke with across Canada had family members who served, or knew of someone who was or is in the armed forces. It is an experience Canadians share across the country, and one I share as well. It really struck us that almost every small community has a plaque or war memorial at its center honouring those who served, and they are always immaculately cared for, year around. I'm glad there is a day dedicated to the memory of those who served and sacrificed and their families.